Most people never buy a book, and most books sit on a bookshelf without being read. There are more students than ever at University. These kids will graduate at 21 or 22 and think they are educated. They will go out into the world of work and then many if not most will read one or two books a year, if that.

I read somewhere, although I cannot remember where so this might be wrong, that the half-life of the knowledge gained on a degree is now three to five years. Just think about that for a moment. These kids will graduate at 21 and by the time they are 26 they will have forgotten most of what they learnt on their degree and over half of what they can remember is now out of date.

But this problem does not just apply to new graduates, it applies to you and every other business owner out there. The world is changing fast and if you wish to keep up it is necessary to keep learning.

How many books have you read in the last month that will provide you with ideas you can use in your business? One? Five? None?

How is your business going to grow and develop if you are not looking for, finding and applying new ideas on a regular basis?

Continual learning is a hallmark of successful entrepreneurs.

Start by reading one new book each week. That can be a book about business, marketing, your industry and occasionally about something you know nothing about.

If you are not constantly learning, both you and your business will fall well behind.

Have a GREAT Day!
Stuart Lockley