When was the last time you hired a mystery shopper to evaluate your business?

 Did you say never? Or perhaps you are thinking yours is not the type of business to use a mystery shopper. Sorry but every business owner or manager needs to know how their business appears to customers and prospects. The best way to find out is to ask someone who you trust and will be honest with you to make a purchase.

 Mystery shoppers are not just suitable for restaurants and shops. You do care about the experience your customers have when they purchase from you don’t you?

 It is all too easy to feel that our business provides an excellent service (almost every business owner makes that claim) but when was the last time you purchased anything from yourself and made a complaint? When was the last time you took a close look at your business through the eyes of a customer or prospective customer?

 Phone a friend now and ask him or her to make a purchase from your business and then make a complaint about the product or service.

 You want to know how your receptionist deals with the call and how promptly. What is the service of your sales department like and how quickly do they respond. How do your customer service people treat customers who complain?

 Once you get the answers back from your friend – and make it clear you want honest answers – then act to make the improvements that are undoubtedly necessary.

 Have a GREAT Day!

Stuart Lockley