I am assuming you have a Unique Selling Proposition (USP) for your business. If not I suggest you develop one. A problem arises for many companies when they use the USP as a sales aid and then forget about it once they have a customer on board. 

Your USP must run throughout all the activities of your business. There is no long term benefit to making a sale based upon a USP you then ignore the USP in all your transactions with the new client, you will very soon have a dissatisfied client. 

Make sure all of your staff know your USP and how it affects all transactions with outside parties. Ensure all your staff realise their job is to make good on the promise that is contained within your USP. 

All staff should be extraordinarily courteous, empathetic, genuinely informative, sincere, and most important of all, they should offer supreme service. This should apply in dealing with anyone who comes into contact with your business, not just customers. 

Every time something goes wrong your company has a chance to impress. Most customers accept that problems happen from time to time, but they want to feel sure that all problems will be dealt with cleanly and efficiently. 

If someone calls to complain about a product or service it’s vital that your company deals with the complaint in a courteous, efficient manner. Once the problem has been dealt with, always call the customer to ensure that everything is settled to THEIR satisfaction.

When was the last time you tried something new? This idea can be applied both to your business and personal life. In your personal life when was the last time you tried something new just for the heck of it.

Our lives are largely run by habit and routine. We go out to the same few restaurants rather than try something new. We often eat exactly the same meal each time we go to one of our favourite restaurants. We leave home at the same time each morning and drive the same route. We eat the same things for lunch each day and if you were to list the number of different meals you eat each month you would be shocked at how few are on the list.

We do of course require a lot of routine in our lives. Without routine our minds would simply be overwhelmed by the number of decisions we had to make each day. Just driving to work each day would be exhausting if the process of driving had not become a routine.

We also need to try something new and bring a little adventure into our lives. If we never try anything new then our lives have stagnated, we have stopped growing and are really just waiting for time to pass.

Does it matter what new things you try? Probably not unless it is guaranteed to cause you harm such as taking drugs. Will you enjoy the new things you try? Maybe yes and maybe no, but if you never try anything new you will never know if you enjoy it. Try something new today, even if you just start with a different filling on your sandwich for lunch.

But what does this have to do with business? Well if you want your business to grow then you need to try something new. If your business is not growing or is not growing fast enough then your marketing activities are not as effective as they need to be.

You find more effective marketing activities by trying some new ideas. If you use direct mail change the headline or change the call to action. If you do not use direct mail then try direct mail. Try advertising or try changing the adverts.

You cannot expect to achieve radically different results by continuing to do the things you have always done. If you wish to move your business forward to the next level it is time to begin testing new ideas and finding the ones that work for your business. Sometimes growing is just a matter of trying something new.

Have a GREAT Day!

Stuart